The renovation timeline, where we guide you from the very start to the glorious finish of your renovation journey. In this next blog from our 8-part series, we delve into the art of finishing with finesse, focusing on styling your property to not only fetch a higher price but also sell faster.
We embarked on this series because many people ask, “Where do I even start?” when it comes to their renovation projects. We understand the importance of laying out every step meticulously to ensure consistency and to streamline the process for both you and your builders.
First Impressions Mattter:
First impressions can make or break a sale. You need to entice potential buyers from their cars and encourage them to explore your property. Even if you’ve poured your heart and soul into the interior, a neglected exterior can deter potential buyers. Ensure your paths, driveways, gardens, and front veranda are beautifully styled to draw people in from the outside.
Highlight the Potential of Every Space:
Remember, potential buyers don’t know your property as intimately as you do. Never, under any circumstances, sell a property empty. Empty spaces can feel cold and confusing. Use styling to help buyers envision how they can use each room to its full potential. Make them see and feel the possibilities of the space – whether it’s a family room, a study, or an entertainment area.
Use Styling as a Diversionary Tactic:
Styling is a magical tool that can divert attention away from imperfections. If your renovation isn’t flawless, use styling to shift the focus. Whether it’s crooked tiles, misaligned walls, or other small issues, clever styling can distract the eye. Add mats, pots, artwork, or other design elements to draw attention elsewhere, creating a more positive overall impression.
Maximize Space Use:
Small spaces can feel larger with good styling, while large spaces can become cozier and more functional. Consider dual-use rooms or creating functional spaces out of nothing. A quiet corner can become a study, a nook can be transformed into a reading area, or a bedroom can serve as both a bedroom and a study. Make every inch of your property count.
Create Warmth with Neutral Appeal:
When it comes to color, less is often more. Layers of neutral tones create warmth and appeal to a broader audience. You can always add pops of color here and there for a personal touch, but avoid polarizing choices that might deter potential buyers. Neutral colors provide a blank canvas for buyers to envision their own style.
Aim for an Opulent Vibe:
Don’t go too rustic or shabby chic. Aim for an opulent feel, as opulence tends to sell for more money. In today’s competitive market, presentation is key. Set your property apart from the rest by showcasing a sense of luxury and elegance that resonates with buyers.
Get the Competitive Edge:
Styling your property gives you a competitive edge, especially in today’s market. Beautifully presented photos and a well-staged home will make your property stand out among the competition. Even in middle to low demographic areas, styled properties command higher prices and attract more buyers.
Tug at the Heartstrings:
Ultimately, styling evokes emotions and helps buyers connect with your property on a personal level. By appealing to their emotions, you can entice emotional buyers who are willing to pay a premium for a space they can truly see themselves in. Remember, a property is not just about what meets the eye; it’s about the feelings it elicits.
Never underestimate the power of styling in the selling process. It is the final brushstroke on your masterpiece of renovation. Styling can elevate your property, draw in potential buyers, and ultimately lead to a more profitable sale. So, remember, styling is king, and never, ever sell a property without it. Wishing you all the best with your renovation journey!
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This blog was written by the RARE team
Team RARE are passionate about renovations, interiors and
sharing our favourite DIY tips and tricks with our community.