Every year Pantone announces their colour of the year, this year they have chosen Ultra Violet, a bold and rich purple hue.This luxurious shade will be popping up everywhere in 2018 from packaging to fashion and of course decor! So why did they choose this Purple hue and how will we see it used in decor?
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
So how will we see the colour of the year used in interiors? This purple hue is a rich and opulent colour and you will start seeing it pop up in statement pieces like rugs and furniture. Surprisingly Ultra Violet is a shade that works with many other colours, but is best paired back with neutrals like grey tones, or for a bolder pairing, last year’s colour of the year, Greenery.
Such a bold colour can take a little while to get used to, so the best way to ease this hue into your home is to choose cushion or small pieces that feature purple. Bed throws, rugs, cushions and paint colours are a great way to incorporate this rich colour into your home. With the announcement of Ultra Violet being colour of the year we are going to start seeing this bold colour everywhere!